Consumer targeting strategically displays your ads to individuals who are most likely to engage, based on their recent activities. By combining various consumer targeting techniques, we help you connect with potential and current customers through their online searches, visited websites, geographic locations, and even physical places they’ve been. These targeting filters can be applied across all advertising formats, from simple display images to video commercials. At WVRC Digital, we not only apply these tactics but also create compelling display and video ads for your brand.
With consumer targeting, we can track both online conversions to your website and offline visits to your physical business location.
Keyword Search Retargeting
Delivers ads to users based on their online search behavior. Consumers perform online searches for a product or service before making a buying decision. We collect that data, then deliver ads to users who have searched for one of your targeted keywords, or have visited a webpage that includes your keywords within the page’s content.
Category Contextual Targeting
Delivers ads to users who are viewing specific web pages that relate to your business category.
Geo-Fencing
Geo-Fencing precisely targets prospective customers based on places they’ve visited. By creating a custom virtual boundary, or “fence”, around specific locations, we deliver ads to users who have entered a fence for up to 30 days.
Addressable Household Geo-Fencing
This latest innovation in geo-fencing technology brings a powerful, accurate new way to target specific households. Street addresses are matched against survey data to draw an exact geo- fence around individual houses. Then, the individuals within those homes are targeted with your ads on all applicable devices.
Event Retargeting
Event Targeting builds a custom audience based on users who attended a specific event. When a user enters the geo-fenced event location during the event timeframe, they become part of the audience that will later be targeted with your ad for up to 30 days. We are typically able to build an audience of 10% – 15% of the event’s attendees.
Site Retargeting
By generating a unique pixel to be placed on your website, we will collect an audience of users who have previously visited your site. Then, we will follow those users around the web and retarget them with your ads while they visit other websites.
