SEO

SEO, or Search Engine Optimization, is the essential, technical work that helps your website rank on the first page of Google and other search engines.

Google evaluates your website’s ranking based on factors like trustworthiness and relevance, which include source code, content, site speed, videos and images, and mobile-friendliness. Our team of specialists understands these ranking criteria and applies SEO best practices to enhance your site’s credibility and improve its position in search results.

What Google looks for on your website:

Relevance or Onsite SEO:

  • • Source code
  • • Content
  • • Website speed
  • • Is the website mobile responsive?
  • • Is Google Analytics installed?
  • • Is Google Maps being utilized for location services?
  • • Video/Images hosted within the website

Trust or Offsite SEO:

  • • Custom articles
  • • Engagement with those articles
  • • Blog posts
  • • Site bookmarking
  • • Infographics
  • • Business directories

The factors that contribute to the cost of SEO:

Market competitiveness and industry competitiveness.  A business in a smaller market may be able to get away with a smaller SEO budget. A larger business in a larger market will likely require a bigger SEO budget.